拥挤的春节档又横空出世了一部电影,由综艺节目《欢乐喜剧人》几位参与者担纲主演的同名电影,宣布要在大年初一公映。
《欢乐喜剧人》是去年推出的一档明星喜剧竞赛真人秀,一经推出便大获成功,有效填补了电视观众希望看到好看喜剧内容的收视需求。今年第二季播出后,效果仍然不错,凸显了顽强的生命力。
《欢乐喜剧人》的走红源自它的原创性、新鲜度,在创作上突破了以往春晚小品的模式框架,具有一定的时代鲜活气息,尤其是喜剧新兴力量的注入,让观众体会到了不一样的喜剧。但综艺节目好看,转化成大电影之后就会成功吗,《爸爸去哪儿》《奔跑吧兄弟》等综艺大电影的糟糕口碑,以及后期综艺大电影的乏人问津,使得《欢乐喜剧人》的公映难以令人产生多大的兴趣。
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综艺是综艺,电影是电影,把两者混为一谈,结果只能是搞得“四不像”。最早的综艺大电影能够圈钱,是因为当时综艺热正在高峰,观众对新生事物有好奇心,再加上节日消费驱动,让一些综艺大电影赚了一笔。
但随着观众理性观影习惯的形成,以及对综艺大电影的本质有了更多的了解,后期的综艺大电影在市场上就没那么受欢迎了,在口碑上甚至更形成了“人人喊打”的趋势。电影版《欢乐喜剧人》现在可谓是“顶风作案”,勇气可嘉。
综艺节目有一定的知名度,有现成的演员资源,拍摄电影不是不可以,但要拿出足够的诚意,用严格的电影标准来制作与创作。在这方面,电影《欢乐喜剧人》似有动作,比如编了一个故事,邀请“憨豆先生”罗温·艾金森出演,但就剧情简介来看,这个故事还是在拿综艺节目说事,“烂片”气质明显;而综合各种信息来看,“憨豆先生”也极可能是前来客串一把,戏份不可能多,依靠打酱油的“憨豆先生”来提升影片品质的可能性也不大。